Kumquat Cupcakery Caramel Sauce Packaging

Packaging for local Brooklyn baker, Kumquat Cupcakery's Caramel Sauces.
Role: Concept, Direction and Design

Kumquat Cupcakery Caramel Sauce Packaging Info

Halls 10 Seconds to Relief

Proposed logo for a Halls cough drop allergy relief campaign about eccentric characters with high stakes jobs, like race car driving or wrestling, who can't be set back by even ten seconds.
Role: Concept and Design

Halls 10 Seconds to Relief Info

Beard

An ideas sharing message board redesigned to be more interactive, highlight activity and encourage participation by creating multiple levels of engagement.
Role: Direction and Design

Beard Info

Halls Courage in a Cough Drop

Proposed logo for a Halls cough drop allergy relief campaign about having the courage to fight back against your allergy symptoms, literally.
Role: Concept and Design

Halls Courage in a Cough Drop Info

The GE Show

The GE show helps further understanding around the complex technologies that change our daily lives through mediums such as video, data visualization and games.
Role: Design

The GE Show Info

Kumquat Cupcakery Holiday Card

Holiday card for Kumquat Cupcakery. Spirograph-like snowflakes were created using the shape of the Kumquat logo.
Role: Concept, Direction and Design

Kumquat Cupcakery Holiday Card Info

Young Guns Poster Animation

Animation of a pre-existing poster designed by Nico Schweitzer set to the song "Tokyo" by The Books.
Role: Concept, Direction and Motion Design

Young Guns Poster Animation Info

Equal Exchange

Proposed identity for Equal Exchange coffee. The new identity of Equal Exchange needed to match the good works of the company. The visual language of passports and travel highlights the direct relationship between farmers and consumers that is unique to Equal Exchange.
Role: Concept, Direction and Design

Equal Exchange Info

Trident Save the Smile Campaign

Proposed branding for a campaign surrounding Trident's partnership with the Smiles Across America, a charity dedicated to providing dental care for kids. Save the Smile was an idea for a movement about getting people to smile more and in the process also helping kids in need of dental work get the care they needed, saving their smiles.
Role: Concept and Design

Trident Save the Smile Campaign Info

Firefox: Your Internet Things

Design direction for Firefox's Your Internet Things which later became known as Webify Me. After answering a series of questions about themselves, users are presented with a personalized collage of the objects that best reflect their internet personas.
Role: Design

Firefox: Your Internet Things Info

Points of Departure

Points of Departure is a module within Episode 6 of the GE Show, Future Flight. It pulls in geotagged Flickr images and overlays them on top of GoogleMaps satellite images of the airports where they were taken. We curated lists of airports to browse, from busiest to most scenic landing.
Role: Design

Points of Departure Info

Groundwork Book Series

The Groundwork Series is a proposed series created out of three existing books. The books are all how-to's for a generation who misses working with their hands. The covers have been redesigned to feature the unique tools and workspace that go with each trade.
Role: Concept, Direction and Design

Groundwork Book Series Info

Positive Feedback

A proposed exhibit of new media works involving interactions between the piece and the viewer. With pieces like an ice cream dispensing machine based on happiness, an oracle to speak to the internet and secret coded messages woven in fabric. The exhibit branding needed to be playful and confrontational.
Role: Concept, Direction and Design

Positive Feedback Info

John Cage, Anything Can Follow Anything Else

A typographic book about the experimental composer and artist John Cage working with transparency as a medium to represent interactions of sounds.
Role: Concept, Direction and Design

John Cage, Anything Can Follow Anything Else Info

Kashi.com

Various projects on Kashi.com. In order, homepage feature for a collaboration with the documentary 180 South, early sketches for a promotion around the Kashi Smile Guarantee and a campaign to raise awareness about the high protein content in Kashi cereal and the importance of protein in a balanced diet.
Role: Design

Kashi.com Info

Optic Magazine

A proposed art-literature-culture magazine.
Role: Concept, Direction and Design

Optic Magazine Info